FASHION CHINA NOW(FCN) is an online magazine designed to be a comprehensive collection of fashion content related to China.
According to a report by The Met, the exhibition “China: Through the Looking Glass” hosted by The Metropolitan Museum of Art has attracted 815,992 visitors , which exceeded the "Alexander McQueen: Savage Beauty" as the most visited Costume Institute exhibition of all time. More and more signs show that ordinary people living in the west are interested in understanding China through fashion. Certainly, they can find some fashion information associated with China on the mainstream fashion platforms, but I think building an English platform directly and intensely focusing on Chinese fashion is still necessary.
Also, China has been known as the world leader of garment manufacturing and a clothing production powerhouse. Today a new generation of creative and ambitious Chinese appeared on the runways of international fashion weeks and impressed the fashion industry. Hopefully, this will transform China’s international image from “Made-in-China” to ”Created-in-China”. The magazine’s ambition is to introduce them, unveil their behind-the-scene stories and offer a way to buy their collections.
In addition, $300 billion Chinese fashion and apparel market is undoubtedly a battlefield where global luxury brands, local brands and even independent brands fight to establish their positions. A report by the Boston consulting group estimated that the total fashion sales in China is expected to increase threefold in the next five years, which shows the strong future potential of the Chinese fashion market. More and more brands, especially luxury brands, tried many ways to attract Chinese customers. In order to increase sales in the Chinese market, fashion brands have seen looking for inspiration from Chinese culture, blending Chinese traditional elements into design, leveraging Chinese celebrities to promote and taking advantage of Chinese holidays. I will review their strategies and analyze that they are successful or not.
I hope FCN will offer interesting and informative reading for people who are curious about China’s fashion, meanwhile, it will become a good reference for fashion insiders and help them to rethink China’s fashion image.
My name is Cecilia Zhang and I run FASHION CHINA NOW.
I live in San Francisco, where I am studying for an MA in Fashion Journalism at Academy of Art University.
I am a born-and-bred Chinese who had the chance to witness the fast growth of China’s fashion industry. As a former Chinese fashion participant, later, a journalism student living in America, I feel uniquely qualified to write about how China inspired and affected the global fashion industry.