OP-EDThe Movie, The Gala, The ExhibitionPremiering at the 2016 Tribeca Film Festival, the documentary “ The First Monday in May”, directed by Andrew Rossi, follows the long preparation of the Metropolitan Museum of Art’s Costume Institute exhibition "China: Through the Looking Glass" in 2015 and the behind-the-scenes look at its accompanying gala hosted by Vogue.
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BusinessLuxury Brands' Social Media Strategies with WeChatWeChat, known as Weixin in Chinese, is the largest social media platform in China with more than 1 billion registered accounts and 650 million monthly active users. Over 60 percent of WeChat users are the young generation from 15 to 29 years old, which is also driving the sales of luxury goods right now. Thus, WeChat should be viewed as the most important platform for luxury brands to explore their social strategies in China. What can luxury brands actually do with WeChat?
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News
Vogue MeVogue China launched a new bimonthly magazine, Vogue Me, targeting Chinese teenager,“post-Nineties generation” ,on March 28. Its first issue covered Chinese singer and actor Lu Han, Japanese-American model and actor Kiko Mizuhara and American actress and musician Pyper America Smith. “Post-Nineties generation” has gradually become an enormous force in China’s fashion industry. The influence of young idols will undoubtedly help Vogue China to get more readers and insight the further direction of Chinese fashion industry.
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News
China's New Foreign Media BanChinese government has issued a new regulation that will ban all foreign media from publishing online in China. Foreign media has always limited in publishing in China. For example, The New York Times has been banned by China’s Great Firewall all the time and its Chinese site was shut down in 2012. Even if there won’t be a complete ban on foreign media, the digital distribution from foreign media will undoubtedly under heavier scrutiny by censors. What will happen to fashion media?
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Business
Shandong Ruyi Will Take Over SMCPChinese textile maker, Shandong Ruyi, announced to buy the Kohlberg Kravis Roberts & Company’s 70% stake in the French fashion company SMCP Group. SMCP is the group behind contemporary fashion brands Sandro, Maje and Claudie Pierlot, which are the most popular “accessible luxury” brands in China. This acquisition will probably lead to the further development of its Chinese market.
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Business
When It Comes to Luxury, China Still LeadsChina’s slowdown of the economic growth, weaker currency and a crackdown on gifting seem not affect Chinese luxury market. The rise of new global Chinese shoppers who are educated, well-traveled and tech-savvy give luxury brands and high-end department stores a confidence that China still has huge potential and will play a more important role in the global luxury market.
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OP-ED
China’s Cult of the OrdinaryChina’s marketing landscape would be changed by the social media influencers, which offers not just fashion brands, but the whole retail industry a new chance to look for collaboration for obtaining more attentions. Most of young Chinese face a lot of pressure from work, parents and society. How to use internet-red and cultural resonance to build brands’ images is the next move marketers should take.
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News
Louis Vuitton’s Chinese Documentary SeriesA five-part documentary series sponsored by Louis Vuitton, titled Journey of a Muse in Chinese and Craft a Destiny in English, has aired on China’s CCTV9. Each episode of the series follows one of five women including Liu Wen, Karen Blixen, Yayoi Kusama, Song Huaigui and Dadawa who have been key figures on the international stage of fine arts on the road to self-discovery.
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News
JD Hosts a Runway Show at NYFWChina’s e-commerce giant JD.com, Inc. ( JD) staged a stunning runway show during Fall/Winter 2016 New York Fashion Week, presenting collections from leading up-and-coming Chinese designers, which hopefully to show JD.com’s growing strength in the Chinese apparel market. All the clothing runway presented can be purchased at JD.com.
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News
Opening Ceremony: Year of China 2016To celebrate the beginning of the Chinese Lunar New Year, Opening Ceremony has announced China as its country of focus for 2016. This year, Opening Ceremony will be collaborating with new designers, all of which are Chinese in some way or another such as Anna Sui, Vivienne Tam, Huishan Zhang, Angel Chen and Xander Zhou. The whole collection will be sold at OC's onsite and online stores.
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